National Business Capital Rebranding
I led the rebrand of National Business Capital, a small business financing company, creating a modern, clean, and approachable visual identity designed to feel both professional and welcoming. The goal was to move away from a traditional financial look and introduce a brand that feels friendly, human, and easy to navigate for small business owners.
The rebrand extended across the entire brand ecosystem, including the website, social media content and cover imagery, printed collateral, and branded apparel. Each touchpoint was designed to feel cohesive and aligned with the company’s culture, reinforcing a sense of trust while keeping the experience fun and accessible.
The refreshed identity reflects National’s customer-first mindset, combining clarity and usability with a personality that feels approachable, energetic, and true to who they are as a brand.
Referral Partner Landing Page
To support National Business Capital’s referral partners, I designed a dedicated referral partner page with a clear, intuitive layout that makes key information easy to find and navigate. The experience was intentionally distinct from the main site while still feeling connected to the overall brand.
We used National’s signature red as a defining visual element throughout the referral partner experience. The red acts as a visual anchor, helping partners quickly identify referral-specific content while maintaining strong brand recognition. This approach allowed the referral section to stand on its own without feeling disconnected from National’s core identity.
By combining clear hierarchy, consistent branding, and purposeful use of color, the referral partner page reinforces trust, usability, and brand clarity, creating a seamless experience for both internal teams and external partners.
Email Campaign Design
I designed a series of email blasts that celebrate funded deals in a fun, engaging way. Each email highlights the funded industry using playful visuals paired with money-inspired elements, turning financial wins into moments worth celebrating.
Personal Logo for Joe, President of National Business Capital
I designed Joe’s personal logo to create a modern, polished look while maintaining a strong connection to the National Business Capital brand. The logo ties directly into the blue and red used across National’s core branding and referral partner experience, reinforcing consistency and brand alignment across all touchpoints.
The mark was created using a redrawn version of Joe’s signature, adding a personal and authentic element while keeping the design clean and professional.
In addition, I designed branded swags for employees, including fun T-shirts featuring the company logo and internal slogans, extending the brand beyond digital touch points and strengthening company culture.
