IPG Mediabrands Branding

I refreshed the IPG Mediabrands website by modernizing the visual design while keeping the existing wireframe and site structure intact. The reskin introduced a cleaner, more cohesive brand system through updated typography, refined color usage, and streamlined UI components, improving readability, consistency, and overall usability across all pages. The result is a more elevated digital experience that aligns seamlessly with the Mediabrands brand without disrupting the established framework.

In parallel, I collaborated with other designers to create a comprehensive PowerPoint template system, ensuring visual consistency across presentations and enabling teams to communicate clearly and efficiently while staying on brand.