I created a social and digital campaign inspired by the moisturizing ribbons built into the Schick Intuition razor. The concept invited users to “ribbon bomb” everyday items, upload their creations, and enter for a chance to win a spa getaway. I designed the full campaign ecosystem including the contest site, mobile experience, social graphics, digital ads, and product-focused visuals. The result was a playful, interactive campaign that connected the product’s unique feature to a fun, shareable user challenge.