A playful, feminine lash brand brought to life through custom illustration, soft marble textures, and jelly-inspired tones. I created the full identity including the logo, packaging, and website design. The look blends elegance with a fun, youthful feel, featuring a signature illustrated eye and rose-peach script accents. The brand extends across product boxes, lash kits, and a clean e-commerce site for a cohesive, elevated customer experience.