CES 2024 – Innovation Unlocked

I served as the Lead Designer for IPG Mediabrands' "Innovation Unlocked" activation at CES 2024, where I was responsible for establishing the entire visual identity from the ground up. This included creating the event's primary logo and defining the comprehensive "look and feel" for the brand. My focus was on building a versatile design system that could scale seamlessly across the venue, ensuring a consistent and immersive visual experience for all attendees.

I translated this identity into a massive suite of physical and digital collateral, covering every touchpoint of the event. I designed environmental graphics including large-format window clings, sliding door agendas, TV surrounds, and wayfinding signage for boardrooms and bathrooms. Additionally, I produced the essential print and digital assets, such as Wi-Fi cards, table tents, lollypop signs, branded stationery, splash pages, and the master presentation templates used by speakers.